If all competitors are choosing sustainability as part of their processes, can sustainability really be a strategy?

Respond to classmate post:
Marcus Leneus _ Week 7 Discussion
Contains unread posts
Marcus Leneus posted Jun 28, 2022 7:19 PM
Subscribe
A. How could Jeff’s attitude toward social responsibility impact Perry’s strategy? Justify your rationale with support from course materials.
A) Jeff’s primary concern is being left behind by the competition. Donovan’s already published their plan to move toward an environmentally friendly company. Jeff is not convinced a greener company will benefit Perry’s printing financially. Perry’s strategy could be affected negatively because the strategy may affect the company’s bottom line in the short-term. Jeff may pull the plug and change the company’s strategy because of concerns about possible financial struggles. A socially responsible company can benefit both the consumer and the company. Otis Worldwide Corporation is a well-known elevator manufacturing company. The company has moved toward producing environmentally friendly elevators that use significantly less energy to operate (Czinkota, 2013 para. 8). Jeff risks losing environmentally conscious consumers to the competition if the company cannot adapt to the times.
B. Should Perry’s printing respond to this new strategic plan published by their competitor? Why or why not? Justify your opinion with support from course materials.
A) Yes, Perry’s Printing should respond to this new strategic plan published by the competitor. Perry is responding with its silence or official response. Perry’s use of waterless offset and UV offset are some steps the company has already taken, similar to the competition. It would be wise for the company to highlight these steps and plans to become a more responsible company. The company can use the rational decision-making model to aid in implementing a strategic plan. The company will identify the problem, create a weight of decision criteria, implement and evaluate the decision made through the use of the decision-making model (Saylor.org, n.d., p. 331). Perry’s official response will provide a coherent message to the consumers and competitors on where the company stands on social responsibility. Perry risks losing market share to Donovan and other competitors if it cannot adapt to the industry’s norms.
C. Porter identified one of the most commonly accepted definitions of strategy as “choosing a unique and valuable position rooted in systems of activities that are difficult to match.” In other words, differentiation is the key to strategy. If all competitors are choosing sustainability as part of their processes, can sustainability really be a strategy? Support your opinion with course materials.
A) A unique value proposition is critical to a company’s success, as noted by Porter’s strategies. Perry’s printing will need a unique value proposition to be successful. Sustainability should not be the primary strategy but must be a part of the overall strategy for Perry’s printing. Anti-lock Brake System (ABS) is a good example of industry adaptation. ABS is a common feature in every car manufactured today. Companies are making great advancements in the new generation of ABS (Beles, et al., 2015, p. 197). Environmental concerns are becoming more important to consumers with the increased pressure on limited resources. A company that cannot address consumer concerns is likely to lose some market share.
Beles, H., Rus, A., Dragomir, G., Mitran, T., Trusca, D., & Tolea, B. (2015). Researches Regarding the Continuous Improvement of the Abs (Anti-Lock Braking System) Operation for the Passenger Cars. Annals of DAAAM & Proceedings, 26(1), 0196–0205. https://doi-org.ezproxy.umgc.edu/10.2507/26th.daaa…
Czinkota, M. (2013, January 13). Global consumerism and sustainability. Professor Michael Czinkota. https://michaelczinkota.com/2013/01/global-consume…
Saylor.org. (n.d.). Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility. https://leocontent.umgc.edu/content/dam/equella-co…

Need Help Writing an Essay?

Tell us about your assignment and we will find the best writer for your PAPER.

GET WRITING HELP!