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Description
Read the Case “Salesforce’s 1+1+1 Integrated Philanthropy Model” at the end of Chapter 18 and response to the following:
Page # from attached book: 416- 418
- What evidence do you see in this case of the three kinds of corporate philanthropy discussed in this chapter: contributions of cash, in-kind products or services, and employee time?
- What evidence do you see in this case of the three kinds of corporate philanthropy discussed in this chapter: contributions of cash, in-kind products or services, and employee time?
- Do you consider Salesforce’s various charitable initiatives to exemplify strategic philanthropy, as defined in this chapter? Why or why not?
- What are the benefits and risks to Salesforce of its approach to philanthropy?
- If you were a corporate philanthropy manager for Salesforce, how would you evaluate the impact of the company’s giving? What kinds of impacts would you attempt to measure?
- Would Salesforce’s philanthropic programs lead you to consider working for this company, and why or why not?
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