Lynn University Computer Selling Social Enterprise Discussion

Checkpoint Assignment is a paper on a startup business. The startup business

should be a Social Startup. Social startup is a for business startup with a social
mission. The following should be covered for the social startup business:

In BUS 180, each student will experience creating a start- up business to produce a
specific product (a good or service). A three to five (3-5) page written research
paper on the start- up business, the product and the market structure of the
industry is required. The paper needs to present sections on the product
information, this may be a good (tangible product) or a service (intangible product);
and the initial and potential scope of the market in which the product will be
supplied.

In addition, the written paper should have sections on the degree of the existing
competition and the characteristics of the rival producers/organizations; the
characteristics of the buyers and the potential demand for the product; and the
strategy of the start- up business for pricing with regards to elasticity, production
and maintaining it’s competitive advantage. Finally, a critical analysis of the findings
and conclusion and the implications for the start-up business need to be addressed
in the paper.

The specific components of the proposed start up business should include:

• Product description
• Scope of the market
• Market Structure
• Degree of competition, availability of substitute and barriers to entry
• Potential demand
• Elasticity
• Industry Trends

The written plan should specifically address the following:

• Product and the initial and future scope of the market (local, national,
international/global) that the proposed business intends to serve.
• Market structure, degree of competition and the availability of substitutes
initially and in the future, locally and globally for the proposed product.
• Various barriers to entry to the market in which the proposed business will
compete.
• Demand and buyers of the proposed product.
• Price, income and cross elasticity of demand for the proposed product and
their influence on the various pricing and production strategies of the
proposed business. f. Use the Internet and research the current performance
and the future forecast for the industry that your proposed business
belongs.

The written paper is to be typed double–spaced, 1’ margins, Times New Roman and
12-point font, with correct spelling and grammar, proper citation, references, with a
cover page and organized with headings. The instructor’s approval of the topic is
required.

The following Library resources and web-sites could assist students in conducting
the research to do the Critical Assignment:
Lynn Library Sources
Academic OneFile
Academic Search Premier
Biography In Context
Business Source Complete
Datamonitor
General Business File ASAP
Hoover’s Company Profiles
LexisNexis ProQuest (ABI/INFORM )
Reference USA & OneSource
Web-sites
Global Issues in Context
Regional Business News
www.bls.gov www.makinac.org
www.ftc.gov
www.census.gov
http://wc.wustl.edu