University of North Carolina at Greensboro Business Strategy Discussion

This paper should flow, and as such, should use headings to direct your paper and be written in paragraph format. This is not a question-answer written case.

Write a case study on the current state of General Electric utilizing the topics discussed in class:

You must:

1. Provide a brief summary, including current strategy, leadership, and culture

2.Provide a PESTEL (table and discussion)

3. 5 Forces

4. Core competencies examining the SWOTs of the organization

5. Discuss the generic strategy

6. VRIO

7. Culture and its alignment with the current strategy

8. Using the measures discussed in class, evaluate GE’s innovation and corporate/ international strategy? Is it effective?

Based on the above evaluation, what should GE do? How can it generate innovation of new product and services? Use concepts from the text in chapters 1 through 15! How should they progress – discuss with a detailed SAFe analysis.

You must utilize and apply theory using the text, GE’s annual report, investor reports, articles, and outside research. You must read at least seven CREDIBLE separate sources that provide enough detail to identify and provide detail regarding specific topics and relevant aspects of the situation. All sources, including any quotes, factual details about the company, or ideas acquired from the course’s assigned readings, should be clearly cited in the paper using APA format.